What is a lead magnet?
Gaining attention on the web is a real challenge, let alone acquiring more customers online. On average, visitors stay on websites for not more than 15 seconds, and most of them might never return again. If you’ve spent significant resources in acquiring traffic, most of it could wind up being wasted if you don’t have your conversion and acquisition strategies spot on. This is why Sneaky Ninja preaches the importance of list building. When you develop an email list of prospects and customers you can consistently build value and promote to them at little cost (assuming you don’t take the list for granted and spam your prospects with worthless content).
So are you effectively building your email list?
Email is a personal thing.
People are not going to give you their email addresses unless they see real value in doing so. This is where a lead magnet comes in. A lead magnet is an offer that you can promote to prospective customers in exchange for their email address and perhaps other forms of information (such as name and phone numbers).
What makes a good lead magnet?
• High Perceived Value.
• Instant Gratification.
Why Lead Magnets Work
Lead magnets are the perfect way to connect with prospective customers who have never heard of you, and likely won’t be too keen to give you their email. Customers aren’t stupid. They know they’ll get content from you if they give you their email, so the lead magnet must be attractive.
Here are some examples of lead magnets.
2. Training Videos
5. Coupons/Discount Codes
The right lead magnet can be hard to find, but the beauty of the web is that you can test to your heart’s content. So give it a go, and if the results are underwhelming, just keep tweaking the approach. Ask your customers what they think to get more clarity around what buyers value, and just keep trying. The first effort will seldom transform your business, but with continued application, you can develop a system that grows your list, and that list is gold in today’s digital marketing environment.