B2B marketing is tricky. Every client is different, with different challenges and opportunities and most can’t run a ‘50% off’ sale when things get tough. The following article from Search Engine Journal outlines some of the trends for 2020 that you might want to integrate into your approach. For the speed readers amongst you, here are the major takeaways:
- Have a great website
- Have great content
- Use video
- Use personalised communications
- Consolidate your marketing tech
- Chatbots are multiplying
- Email marketing is essential