Content is critical to SEO, but it can also assist with customer engagement, post-sale service and a host of other healthy business attributes. The issue is it’s time consuming, and not everybody considers themselves a great creative writer. So what do you do? Content curation to the rescue. Finding relevant web content and then repurposing it for your blog or other content writing environment is a really great way to streamline your content writing requirement. Curation is typically faster, plus it makes the task of coming up with topics a bit easier. It also broadens the range of topics you can cover. Sneaky Ninja handles content curation for a lot of our clients but we always encourage you to also do whatever you can ‘over and above’ that to write content and engage on social media. If you find that task too arduous, content curation may help. Content curation has its risks, but when done well it’s powerful. Here’s a great article outlining tips and tricks for content writing. We hope it’s helpful.
// by Rohan Johnson