At Sneaky Ninja we’re always encouraging you to focus on content. The more content you can produce (or have us produce for you) the better your SEO campaign will work.
Writing the content is one-part of the job, but how do you ensure that same content is driving sales?
Search Engine Journal has written an article about this very topic here. There are some good takeaways here, so if you’re too busy to read the whole article, here’s the speed-reader’s version:
- Define your topics.
- Define your categories (News, Contributed or Featured content)
- Produce evergreen content (doesn’t get old)
- Maintain an editorial calendar
And a final one, which is to get ahead of the curve. This isn’t from the article, but it’s the most common ailment when it comes to content. Writing under pressure each week is a pain. And it’s not really the writing – it’s the generation of topics that is hardest. If you don’t plan your content and get ahead of the work, you’ll end up writing content that is haphazard and of little value to your buyers.