The worst vice is advice. If that’s true it makes it very difficult to learn anything. I think a better approach would simply be to warn people to view the advice through the prism of their experience, their industry, their circumstances. The advice might be rock solid, but may not necessarily be a 100% match for your situation.
This article on how to create marketing buzz is a good example. Pretty good tips, if for no other reason than it reinforces the importance of being different. One of the easiest ways to do this is to look at another company’s success story, but then augment it for your situation. In other words, cherry pick the good/relevant stuff, ignore the other, and develop your own ‘spin’ on the tried and tested approach. If you don’t like reading, here are the main takeaways from the article:
Easier said than done right? Doesn’t mean it’s not great advice, but the devil is in the details – how do you do any of those 5 things? There’s no doubt the creative approach eludes most, but we’re here to help. If you need to bounce some ideas and get some free feedback, bring the topic up during our monthly catchup. Or drop me a line at [email protected]