Here’s a good article from Search Engine Journal about web content and how long your articles should be. The speed reader’s version is as follows:
- 2,000 words is a safe bet. Long articles tend to get more backlinks.
- That said, length is a guarantee of success. Content must be relevant.
- Don’t ‘pad’ your stories, Google hates that.
- Satisfying the search intent is critical, so be sure to start your article with the most important information (answer the buyer’s question).