Digital advertising can be confusing, but on the bright side, there’s a wealth of information provided to you free on the web outlining tips and tricks to improve your R.O.I.
This article by an ex Google Ads employee covers Google’s authority ratings and how they affect your Google Ads campaigns. It’s well worth a read. If you want the speed-reader’s version, look below.
- Google’s quality score determine whether your ads appear, and what cost you pay for clicks (so it’s important)
- Google’s #1 goal is relevance. If your ad is relevant, people will click on it, and Google makes money.
- To improve relevance you need to think like a prospect and ensure your ad(s) target keywords that are highly relevant, and that your ad copy is similarly relevant, with good calls to action.
There’s a lot of digital advertising out there that underperforms. Not all of it is easily fixed, but there are common mistakes you can easily avoid. If you’d like some help give us a call.