I get asked a lot about site speed. There seems to be a lot of confusion about what constitutes website ‘speed’. Many clients quote websites that measure site speed, but a lot of these aren’t particularly helpful. They’ll give your site a poor rating, freaking you out in the process, when in reality, your site isn’t slow. It’s slower than some, perhaps. But sites like Google, which are only loading a search window, are always going to be faster than a site for an actual bricks and mortar business that requires impressive images and other elements to load on the page.
To make things even more confusing, Google’s John Mueller actually says that you’re better off talking to your customers to see how they feel about your site speed than to use Google’s tools. You can read more about that here.
So the short answer is that your site must load at a decent clip, and you don’t want customers twiddling their thumbs while it happens. So if you think your site is overly slow, talk to us and there may be things we can do to improve the situation. But conversely if your site loads fairly rapidly and without unseemly delays, you’re probably in good shape.