We’ll just lump everything under that one moniker for simplicity. This term covers ad retargeting (where ads for your company follow prospects around the web), AdWords and other pay per click formats, banner advertising, etc etc. Pretty much any means of putting your products and services in front of buyers with a view to engaging them and driving them to your website where they can buy stuff (or inquire).
Important things to know
- Digital advertising isn’t D.I.Y. Let’s be honest, nothing much in the world is D.I.Y. Yep, I know you can put together a mean cabinet from Ikea, and cook up a tasty roast chicken in the kitchen, but all of these things have pretty meaningless consequences. Stuff up the cabinet and you can buy another one pretty cheaply. Ruin the chicken and you just jump online and order a pizza. Really it’s all win-win stuff. But advertising isn’t like that. It’s expensive, complicated and if you get it wrong you’ve just flushed your coin down the sink. Advertising is an investment. Do it right and you make out like a bandit. Do it wrong and your overdraft just got bigger. The gap between good and bad is horrendous. So don’t ‘wing’ it. It hurts too much.
- There’s no ‘good and bad’ advertising types, just things that are relevant and useful in your situation, and things that probably won’t be. It takes expertise and experience to know the difference. The best companies rely on
Why digital marketing?
There’s a lot of reasons, but a key advantage is that it’s superior to all other marketing when it comes to accuracy and measurement. The opportunity to make smart decisions based on data rather than on your gut is a key attraction of digital marketing. In fact if you dive deeply into it, the insights can be phenomenal. We have had many clients get completely turned around on aspects of their marketing due to data. They were 100% convinced their opinion was rock solid, but when faced with contradictory data, it’s hard to argue. Imagine how much money may be going to initiatives that aren’t really working, or marketing ideas that might be creative and fun, but the data shows they just aren’t delivering a return. Data is gold, and digital marketing offers data like never before.
Search Engine Marketing
This is simply paid advertising to drive more visitors to your site through search engines. Examples are Google Ads (previously AdWords), Google Shopping, and Bing Ads.
Why digital advertising
This is paid native or banner ads that appear pretty much anywhere online. They can be terrific for building your brand and credibility, or if you have an online shop, driving traffic and sales. The strategy has to be right as digital advertising can be a bit passive and uneventful if you get it wrong, but in the right situation it can be powerful.
Search Engine Optimisation
Getting to the top of search engine rankings has never been tougher. It’s a real skill to find opportunities to shine, especially if you have heavy hitting competitors with deep pockets. This is where Sneaky Ninja shines, identifying niche opportunities with less competition but higher engagement. At the end of the day all that matters is how many zeroes we put on your bottom line, and sometimes going toe-to-toe with your competitors just thins out your bank account. You need to be smarter and Sneaky Ninja can help you do that.
Sneaky Ninja will create a strategy to build strength and buzz around your brand through content marketing on social media such as Facebook, Instagram, LinkedIn, Twitter and YouTube. Online is an ecosystem and you can’t just focus on one thing. You need a digital marketing support team that can pull all of the online threads together and build a cohesive plan that works.
Make sense of the metrics
Sneaky Ninja will help you to evaluate the data and maximise the effectiveness of your digital marketing. Without the relevant expertise and experience, online data can make your head swim. Worse than that, it can lead you to make terrible decisions on where and how to spend your valuable marketing dollars. You need to make every cent count and Sneaky Ninja can help you do that.
What to do next?
Click here and book your 30 minute strategy session with Sneaky Ninja owner Rohan Johnson. This will give you the chance to articulate the problems and opportunities facing your business, and Rohan will be able to outline potential solutions.