Keyword advertising with Google Ads (formerly AdWords) allows you to advertise to potential customers who are actively searching for what you offer, and you only pay when someone clicks your ad.
Whether you’re just getting started or already using with Google Ads, we’ll help you increase your revenue and ROI. Only relevant and well0-structured online campaigns will maximise clicks, leads and purchases. Regardless of whether you are a beginner or digital veteran, Sneaky Ninja will help you to:
- Drive sales and find new customers.
- Market and build your brand.
- Improve your performance and return.
What is Google Ads?
Google AdWords has been renamed Google Ads. There have been a range of other changes as well which have simplified Google’s advertising tool. Measurement and evaluation has always been strong with Google, but they continue to develop their platform and not even the smallest detail goes unnoticed. In the same way that they want searchers to find the most relevant result, Google wants its advertisers to make money – it’s the simplest long-term business strategy, and helps Google to avoid churn (when advertisers stop advertising). With Google Ads you can reach your potential customers the moment they show an interest in what you have to offer – that’s powerful.
Sneaky Ninja SEO is a certified Google Ads Agency. What does this mean? It means we’ve met Google’s strict criteria for Google Ads knowledge and expertise. It means we’re at the forefront of the digital advertising industry, and are the first to know when Google makes changes (which is often, they made 600+ changes to their search algorithm last year alone). So if you’re using Google Ads you should be talking to Sneaky Ninja. Even if you get results from Google Ads, history tells us that we will be able to make your campaigns better (we’ve never worked on a campaign that we didn’t improve).
Call Sneaky Ninja today on 07 3152 7177 and let us get your digital advertising humming. Or book your free 30 minute strategy session with Sneaky Ninja owner, Rohan Johnson.
Here’s how we’ll get your Google Ads firing.
Sneaky Ninja will help you market and build your company brand while improving your performance and return. When you work with us, you always own your Google Ads account and you pay for advertising costs directly to Google, so there is maximum transparency.
When we manage your Google Ads, we’ll start with the following five steps:
- Keyword Analysis. Where is the search volume that will most benefit your business, and which keyword niches will give us best bang for your buck.
- Campaign structure
Next step is to determine the campaign structure of your Google Ads account and the conditions for your advertising. A campaign structure sets the limits for your advertising, which we continually optimize. We create relevancy between keywords, advertising and landing pages. You get full control of revenue, costs, where the traffic comes from, and when and where your ads should appear. The set-up process takes between two to four weeks, as we spend a lot of time analysing your prospects’ search behaviours.
We deliver ads that perform. You pay per click so it is imperative to get this right. Based on keyword analysis and campaign structure, we’ll launch ads that offer the right messaging and attract new buyers to your site. Advertising design is a dynamic process where we continually optimise based on data and profitability.
- Ongoing optimization
Sneaky Ninja manages, optimises and develops your Google Ads continuously with the goal of increasing your profitability and return over time. We optimizse, among other things:
- Campaigns, keywords and ads
- Bid levels to achieve profitable positions
- Negative keywords to rule out unprofitable traffic
- Landing pages and providing conversion tips
- Design and testing of ads by performance
- Testing potential new keywords
- Reporting and follow-up
We report on a regular basis and analyse the goals and key ratios determined for your keyword advertising. We also provide recommendations and propose improvements.
What does Google Ads cost?
It’s only when someone clicks on your ad that you pay. Paying per click gives you significantly greater control over your costs compared to many other advertising models. This is one of the main reasons why Google Ads has become so popular.
The actual price of the click is determined by what advertisers are willing to pay per click for the keyword in combination with their Quality Score for this particular keyword. In addition to a maximum cost-per-click (CPC) keyword, you set as advertiser a budget to determine how much money you are willing to advertise for a day. This budget is often called click budget.
If you work with Sneaky Ninja, you pay the click budget directly to Google. We do not take commission on this. All you pay for is the work Sneaky Ninja does each month to optimise your Google Ads campaign, and that varies from client to client depending on their spend/complexity of campaign.
Call us today
Sneaky Ninja are a trusted Google Ads agency and we are proudly 100% on-shore. Give us a call today on 07 3152 7177. Our Brisbane office is conveniently located in the CBD, however in most cases we will come to you as it’s important for us to understand your business as deeply as possible, and getting ‘on location’ is a big part of that. You can also send us a contact form by clicking here.