Social media marketing (SMM) is a form of web marketing that utilises social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to boost the reach of your message.
SMM is a lot like socialising in your hometown. You join groups, clubs and organizations based on your interests. The number of online communities is mind boggling.
The main issue with social media marketing from a business perspective is that it can be incredibly time-consuming. It’s not a short term project and you must be consistent to achieve success.
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