Here’s a good article from Search Engine Journal about the must-haves for your ecommerce site. For the speed reader’s amongst you, here’s the list in brief:
- User-friendly
- Mobile-friendly
- High res photos and videos
- User-generated reviews
- Special offers
- Wish lists
- Find in store
- Related items
- FAQs
- Social proof
- Security
- Advanced payment options
- Detailed shipping info
- Multi-touchpoint contact page
- Return policy.