Email marketing is a foundation marketing activity. By that we mean that everybody should do it, regardless of business size or industry. Once setup, sending emails to existing contacts is practically free, and is a no-brainer. For starters, all businesses should stay in contact on a regular basis with existing clients. Secondly, you have a far greater chance of selling products to existing customers than you do new prospects.
Email marketing should be done well. Many companies do it on the cheap and only succeed in tarnishing their brand. On top of that, there is serious skill in crafting good email marketing that actually sells. To do anything less is to miss a massive opportunity.
You can also automate your email marketing so that when a new prospect contacts you, you can drip feed information to that prospect as they move through the decision-making process.
Want to know more?
Click here and book your 30 minute strategy session with Sneaky Ninja owner Rohan Johnson. This will give you the chance to articulate the problems and opportunities facing your business, and Rohan will be able to outline potential solutions.