Advertising on Facebook is a cost-effective way to reach potential customers. By targeting your advertising to audiences that show interest in what you offer, you can reach a wide audience of new prospects. Advertising on Facebook has several advantages, including:
• It’s cost-effective with a low entry point compared to other advertising.
• You get access to a huge audience.
• It is measurable with the ability to control different profitability goals.
• You only pay per click.
Facebook as an advertising channel has grown in recent years and is today a highly profitable advertising form. Use Facebook Advertising to send promotional offers to your existing customers and fans, their friends, people with similar interests, or competitors’ fans.
How we can help
Let Sneaky Ninja assist you with Facebook advertising. The world of digital advertising is complicated, and Facebook is no exception. The platform is changing every week, so throwing money at the problem without the necessary strategy and expertise is a great way to waste your precious marketing funds.
Sneaky Ninja will help you to:
• Structure your ad account
• Analyse and select your target market(s)
• Analyse audiences and test new ones
• Write ad copy
• Manage your campaigns
• Add tracking codes for retargeting
• Report and adapt based on results
Integrate with retargeting
Facebook retargeting allows you to ‘follow’ prospects who have looked at your website when they are using Facebook, and serve advertising to them for your products and services. Sneaky Ninja will help you integrate retargeting into your campaign so that you can stay ‘top of mind’ with prospects as they move through the decision making process.
What does Facebook Advertising cost?
When you start marketing on Facebook you decide how much money you want to spend per day or month, which is called the click budget. It is important to distinguish between the terms budget and the amount spent. Budget is the cost you are prepared to put on your advertising and spend is what Facebook will charge you. Spend never exceeds budget.
There are two different budget models to choose from for your Facebook advertising:
- Daily budget – The average amount you want to spend on your marketing per day
- Lifetime budget – The total amount you want to spend on your promotion over a selected period of time-suits campaigns and time-limited offers
The cost per impression or click on your Facebook ads is based on an auction system where many different ads from different players compete for the same audiences. What a view or a click costs depends on several factors, including how high the competition is within the segment you’re advertising within – so how many other advertisers try to reach the same audiences as you – and the quality of the creative and landing page that the advertisement points to.
Sneaky Ninja clients pay their click budget directly to Facebook. Sneaky Ninja does not charge a commission. All you pay for is any work we do to optimise your campaign for maximum results. This will vary from client to client depending on campaign size and complexity.
What to do next?
Click here and book your 30 minute strategy session with Sneaky Ninja owner Rohan Johnson. This will give you the chance to articulate the problems and opportunities facing your business, and Rohan will be able to outline potential solutions. Alternatively call us on 07 3152 7177 or click here to fill out our contact form.