Here’s a good article from Search Engine Journal about a range of social marketing tips to drive sales in your ecommerce shop.
As always it can be a bit overwhelming when you start to look at social media marketing, and this article like all ‘advice’ articles needs to be picked over and the best/most relevant ideas chosen. But the more you know, the more you’ll make, so it’s worth being across all the new and existing techniques that major ecommerce stores are using/trialling.