Here’s an interesting article from Search Engine Journal that outlines simple ways to make your Facebook ads more effective. So if you’re handling Facebook ads yourself/internally, these tips might help you to raise your ROI. For those with tiny attention spans, here’s the 7 tips in shorthand.
- Use FB’s machine learning (known as Power 5)
- Create interactive ‘click to Messenger’ ads
- Run Instagram Story placements
- Use Dynamic Creative
- Leverage Campaign Bidding Optimisation
- Spy on competitors with FB Ads Library
- Use sponsored message remarketing ads