Here’s a handy article on Google automated ads from Search Engine Journal. I often hear people talk about handling Google Ads themselves and I’m always amazed. The digital world is getting more complex by the minute. The idea of attempting to ‘go it yourself’ just seems crazy considering the cost of the advertising and of your lost time (because while you’re messing around with Google Ads you can’t be doing, and getting paid for, whatever it is you’re expert at).
If you’re still of the opinion Google Ads is pretty easy to setup and manage, the article above might make you reconsider. In that instance, drop us a line to find out more about our digital advertising management services, including the sophisticated management platforms we use that make 80,000 adjustments to the campaign per month to maximise returns.