Here’s a good article from Search Engine Journal about a range of social marketing tips to drive sales in your ecommerce shop. As always it can be a bit overwhelming when you start to look at social media marketing, and this article like all ‘advice’ articles needs to be picked over and the best/most relevant …

Here’s a good article from Search Engine Journal YouTube’s recent change, which has them now abbreviating subscriber numbers. For most people, this is probably a bit ho hum. But if you rely heavily on your YouTube channel, you may not be so non-plussed.

Google is now including podcasts in search. Find out how this will work in this great article by searchenginejournal.com

Here’s a fun articlepacked with ways to drive traffic to your website, brought to you by searchenginejournal.com. Many of these will be familiar to you, but it’s not a bad way to jog the memory if you’re looking for marketing ideas. The danger is to do lots of things poorly, but there may be some …

Google originally didn’t let competitors bid on searches for your brand name. Then they realised how much money they were throwing away and reversed that position. Despite this change some people still think it’s wasted money to bid on your own brand name. This article from searchenginejournal.com suggests that approaching PPC in that manner is wrong, and …

Google has made a change to its snippet algorithm. You can read about it here in an article from searchenginejournal.com. In short, Google wants to ensure that snippets are current. It’s updated it’s algorithm to better understand which types of content could become stale and which may not. The takeaway from this is that Google, as …

It’s one of the oldest arm wrestles in advertising. We want more leads, but we don’t want tyre-kickers. The changes to any campaign are subtle that determine the quality of your leads. This article from searchenginejournal.com has some interesting ideas on how to tweak your Facebook lead ads to weed out some of the time-wasters.

Google is automatically adding a large ‘Request a Quote’ button to eligible business listings in search results. You can read more about the change here in this article from searchenginejournal.com. This change has the capacity to shift the search landscape once again. Read the full article to learn more.

Just when you thought it couldn’t get any weirder, Google is now looking to capture and learn our emotions using our smartphone cameras. This article from searchenginejournal.com outlines what they’re up to, and how it might impact our lives. Personally I think they’ve got their work cut out for them. I don’t know about everyone …

Here’s a handy article from Searchenginejournal.com outlining their favourite 5 survey makers. Surveys are a great way to source feedback from customers, improve your business and protect against competitors (by improving and giving customers what they want before they look elsewhere). For the speed readers amongst you, the list is as follows: Google Forms Survey …

Here’s a handy little infographic from socialmediatoday.com. If you’re looking for ideas to drive your eCommerce sales, this might get you started.

Here’s a good article from Search Engine Journal about the must-haves for your ecommerce site. For the speed reader’s amongst you, here’s the list in brief: User-friendly Mobile-friendly High res photos and videos User-generated reviews Special offers Wish lists Find in store Related items FAQs Social proof Security Advanced payment options Detailed shipping info Multi-touchpoint …