Here’s an interesting graphic on good words to use in website buttons from Social Media Today.

Here’s a good article from Search Engine Journal about web content and how long your articles should be. The speed reader’s version is as follows: 2,000 words is a safe bet. Long articles tend to get more backlinks. That said, length is a guarantee of success. Content must be relevant. Don’t ‘pad’ your stories, Google …

Google is rolling out a feature that will allow retailers to display customer photos in Google Shopping ads. Read about it here.  

Here Google responds to criticism by the Wall Street Journal about thousands of fake business profiles on Google Maps. It seems the fight never ends to outwit and outmanoeuvre nefarious scammers and criminals on the web. Google apparently removed 3 million fake business listings last year alone and the Wall Street Journal found 19 of 20 of the …

Looking to produce more interesting graphics for your social posts? Check out some of these terrific meme tools in this blog by Search Engine Journal. If you have staff producing social content for you who aren’t graphic designers, this might help to give your postings a little more punch and generate greater engagement.

The results are in from the 2019 Social Media Examiner Poll. You can read the review by Search Engine Journal here, but the main takeaways were: 1. Facebook is the most popular platform, but it is cooling. 2. Instagram is growing in popularity. 3. Twitter is falling in popularity. 4. The most experienced marketers diversity (use …

Here’s a great article on the ever-changing face of Google search results. If you’re becoming confused about the variety of page layouts Google is using, this might help. 

Most clients would have heard me discuss the growing importance of Google reviews and the need to do a better job of encouraging customers to provide them. Here’san article that discusses additional changes Google is making in this regard. It’s only a short article and well worth a read. Especially interesting is the opportunity to tag reviews with CTAs …

Social Media Advertising is everywhere. As platforms chase revenue they are becoming ever-more innovative in finding ways to turn data into dollars. A recent study in the US found that while 75% of people think social media ads are taking over their feeds, 70% still click and purchase. You can see the full story here. If …

Good article here on issues with ad measurement. We’ve been saying all along that people get overexcited about the ‘new, bright shiny things’ in the advertising world. Direct mail may not be particularly sexy, but for the right sort of business/message, it gets the job done. The underlying message is, as it has always been, “There are no …

Digital advertising can be confusing, but on the bright side, there’s a wealth of information provided to you free on the web outlining tips and tricks to improve your R.O.I. This article by an ex Google Ads employee covers Google’s authority ratings and how they affect your Google Ads campaigns. It’s well worth a read. …

One of the big search trends this year will be voice search. 58% of US consumers used voice search last year and the number is only going to grow. So what does this mean for you? In the short term, probably not much. We’re making changes as part of your SEO campaign to capitalise on the …