The changing face of Google
Here’s a great article on the ever-changing face of Google search results. If you’re becoming confused about the variety of page layouts Google is using, this might help.
Here’s a great article on the ever-changing face of Google search results. If you’re becoming confused about the variety of page layouts Google is using, this might help.
Most clients would have heard me discuss the growing importance of Google reviews and the need to do a better job of encouraging customers to provide them. Here’san article that discusses additional changes Google is making in this regard. It’s only a short article and well worth a read. Especially interesting is the opportunity to tag reviews with CTAs …
Social Media Advertising is everywhere. As platforms chase revenue they are becoming ever-more innovative in finding ways to turn data into dollars. A recent study in the US found that while 75% of people think social media ads are taking over their feeds, 70% still click and purchase. You can see the full story here. If …
Good article here on issues with ad measurement. We’ve been saying all along that people get overexcited about the ‘new, bright shiny things’ in the advertising world. Direct mail may not be particularly sexy, but for the right sort of business/message, it gets the job done. The underlying message is, as it has always been, “There are no …
Digital advertising can be confusing, but on the bright side, there’s a wealth of information provided to you free on the web outlining tips and tricks to improve your R.O.I. This article by an ex Google Ads employee covers Google’s authority ratings and how they affect your Google Ads campaigns. It’s well worth a read. …
One of the big search trends this year will be voice search. 58% of US consumers used voice search last year and the number is only going to grow. So what does this mean for you? In the short term, probably not much. We’re making changes as part of your SEO campaign to capitalise on the …
Some interesting info on the psychology of shopping found on Clikz.com. Most of this you will have seen or experienced before, but perhaps not been aware of the psychology behind it. Well worth a read if you’re a retailer (though it’s relevant for anyone selling stuff in any environ). The speed reader’s version is below: …
I get asked a lot about site speed. There seems to be a lot of confusion about what constitutes website ‘speed’. Many clients quote websites that measure site speed, but a lot of these aren’t particularly helpful. They’ll give your site a poor rating, freaking you out in the process, when in reality, your site isn’t …
At Sneaky Ninja we’re always encouraging you to focus on content. The more content you can produce (or have us produce for you) the better your SEO campaign will work. Writing the content is one-part of the job, but how do you ensure that same content is driving sales? Search Engine Journal has written an …
The worst vice is advice. If that’s true it makes it very difficult to learn anything. I think a better approach would simply be to warn people to view the advice through the prism of their experience, their industry, their circumstances. The advice might be rock solid, but may not necessarily be a 100% match …
Influencive.com recently wrote a blog on 19 marketing tips for 2019. If you’re interested in the full read, you can find it here. If you want the speed reader’s ‘cheat sheet’ see below (this list isn’t complete as some of the 19 tips were obviously more relatable and useful than others). 1. Increase your visibility …
Google’s Search Console is now going to identify potential security issues on your site such as hacks and malware. This is a terrific innovation. Search Engine Journal has written more on the subject here. This is yet another reason why Google continues to dominate search (Google produced 96% of mobile search in the last quarter).
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